The collision records showed that, as was expected, large proportion of collisions of all types were occurring at junctions along the length of Princes Street. The full motion digital display screens are located some distance from the junctions so it was considered that they were highly unlikely to be a contributory factor.
The site inspection indicated a general casual attitude by pedestrians when crossing Princes Street and / or the associated side roads.
The programming of the full motion digital display screens was considered appropriate and sympathetic to the environment in which they are provided. A 10 second rate of change between advertisements was considered sensible in this particular location, a faster rate of change ‘could’ become a distraction to road users, however further analysis would need to be undertaken to confirm this supposition.
In conclusion therefore, it was considered from analysis of the recorded data and the site inspection that no increase in road accident risk within the study area occurred as a result of the introduction of full motion digital display screens in the bus shelters located in Princes Street.
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