For Mayer Brown, the whole process is a bit like doing a jigsaw – the placing of one piece allows the next piece to fall into place.
The first piece of the puzzle is for us to develop the parking concept, which in turn allows the placing of the next piece, which is to identify how to remodel the site for commercial enterprises such as retail and leisure facilities. In this way, more land is released as viable for commercial development and its value increases.
At Ageas Bowl the team secured planning permission to go ahead with the first wave of parking provision and we’re moving into the design and construction stage. From there we will be able to go onto the next phase: evaluating surplus land made viable for future development as a result of the new parking and vehicular access.
Creative development is essential to any major sporting venue, no matter how successful the venue is in its own right. Sporting fortunes can change, often rapidly, so the greater the number of profit streams, the greater the chance for a thriving future. It starts with the land – then the opportunities are as wide as human imagination.
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